Paz Yellow

UX-UI , Strategy, Mobile Application, Responsive site year: 2018


Plan and design an application that allows a quick and safe way to pay and accumulates money, Make the gas fill process easier and drive costumers in to the Yello convenience stores.


We conducted workshops, painstaking research and analysis in order to understand the business goals, human-centered design approach generated meticulously outlined customer journeys, drawing insights from multidisciplinary research with optimal user flows.


Prior to beginning the design process, we had already created a basic style guide, that we called the foundation. This foundation loosely defined our typography, colors, icons, spacing and information architecture.

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